Who's Using Ethnography and Why
"Closely observing people where they live and work allows companies to zero in on customers' unarticulated desires."
360° Multicultural Immersions
Deliver culture based consumer centric insight into understanding the behavior and lifestyle of today's multicultural consumers.
Multicultural Consumer Research
Think you know what your customers are doing with your product, who they’re doing it with, who’s making the purchase decisions, how they’re using it ...
CRACKING THE MULTICULTURAL CODE
Not Multicultural Research— Transcultural Research
Often customers cannot articulate their needs, now throw in some cultural differences and language barriers and it becomes evident that traditional data collection methods such as mall intercepts, focus groups and online surveys cannot accurately translate the customer experience.
Observational and ethnographic research reveal the unarticulated drivers, barriers and cultural dimensions of the user experience and deliver real-time consumer insights.
